Brighton’s Palace Pier is up for sale for a rumoured £30 million.

Richard Baldwin, director of property agent GVA Humberts Leisure, says the pier is an “iconic, trophy asset”, attracting interest from inves- tors domestically and abroad.

The building is Grade II* listed, meaning any investor would be limited in what they can do with the structure.

The Noble Group has invested £35 million in renovating the pier since taking it over in 1984.

During the summer months the pier attracts tourists from all over the country and beyond, and employs over 300 people at the height of the tourist season.

The world renowned pleasure pier offers many attractions, including amusement arcades, funfair rides, bars, restaurants, and traditional British seaside food, like fish and chips.

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