University of Sussex Students' Newspaper

David Cameron's face is butt of the joke

The Badger

ByThe Badger

Feb 1, 2010

A group which mocks the Conservative Party’s £500,000 poster campaign has received massive popularity online receiving 90,000 visitors in the first two weeks. The Conservative Party have kicked off a much anticipated election season with their campaign poster which bears the slogan ‘We can’t go on like this. We’ll cut the deficit, not the NHS.’ However, groups have been quick to hijack the highly airbrushed image.

One mock poster claims: ‘We can’t go on like this. I don’t think we should see each other anymore.’ while a second bears an image of David Cameron in a hoody with the words ‘Fancy a hug?’
The site claims the group is intended to be humorous, not merely negative campaigning. Still, it has been attacked by some in the national press who have labelled the site left-wing propaganda or backed by the Labour Party.

“I think these posters are great,” said one Sussex third year, “They represent the irreverent mockery which characterises the British attitude.”

A second Sussex student said, “I’m glad that other people can see this ridiculous campaign for what it is; shallow PR rubbish.” The campaign has been criticised for the obvious use of airbrushing and for being dull amongst other things. It has yet to be seen how far this can go. If nothing else, it is clear this election is set to be colourful!

You can make your own poster at:

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