181 Views
2 Comments

The Big Lemon could be squeezed out of business

The Big Lemon could be forced to stop running at the beginning

The Big Lemon could go out of business by the beginning of the next academic year if Brighton and Hove buses continue to charge equivalent prices.

In January this year the Big Lemon competitor, Brighton and Hove buses, reduced their day ticket price from £3.70 to £2.50 for the 23 and 25 routes. These are the routes that run parallel to The Big Lemon’s service from Old Steine to the University.

This move has followed a price reduction in autumn for weekly tickets, from £10 to £8 along these routes.  These prices now directly mirror The Big Lemon prices and have been called “a direct attack on the Big Lemon’s service” by the Students’ Union (SU).

Tom Druitt, managing director of The Big Lemon, said: “Of course, it’s obvious why the fares reductions are not across the board: they cannot afford to reduce prices by that much across the city. “So why have they done it on the Lewes Road? We assume to get rid of The Big Lemon.”

He added: “The challenge now is that the future of The Big Lemon service is at stake, as is, more importantly, the future of competition in Brighton and Hove and by extension, pretty much everywhere else.”

The SU has now passed the ‘Motion for Long Term Transport’ following these price changes.  At the SU Council meeting they highlighted the positive impact that The Big Lemon has had on choice and services for student transport. The SU also noted The Big Lemon provides competition within transport, as well as an innovative sustainable alternative bus for students.

There is a fear that now the buses are equally priced students are being swayed by a more regular service provided by Brighton and Hove, due to the sheer number of buses. The Big Lemon insist that if Brighton and Hove continue with these pricing strategies the they will be forced to stop running by the next academic year. This would create a monopoly for Brighton and Hove.

Questions are being asked about how Brighton and Hove can run bigger buses, a more frequent service and use more expensive fuel and still manage to break even, which The Big Lemon only just does.

If Brighton and Hove buses are running their service at a loss, then they would be taking part in a form of illegal pricing and would be contravening EU competition law.

The Big Lemon are legally restricted as to what can say and so have asked that the Union and Big Lemon users get as involved as they can.

Students are the majority of The Big Lemon’s clientele and the Students’ Union will actively support The Big Lemon by lobbying the relevant groups, launching petitions and supporting the issue throughout Green Week. They have also resolved to provide official representation for Big Lemon strategy meetings.

The issue has even reached local politicians. Mike Weatherley, Hove’s Conservative MP, has written a letter to Brighton and Hove city council’s chief executive John Barradel expressing his concern: “It would appear though that Brighton and Hove Bus and Coach Company is running a very hostile campaign against an emerging competitor which, if left unchecked, could result in the loss of a much-loved benevolent enterprise.”

Roger French, Brighton and Hove Bus and Coach Company Managing Director, responded saying: “The allegation that we are trying to run them off the road is nonsense.

“We change our prices all the time. We are forever doing different pricing schemes and we will continue to do so. It has got nothing to do with other bus operators.

“We welcome the fact that there are other bus companies and I think competition is a good thing.”

The Big Lemon has been operating since 2007 and expanded their service at the beginning of this academic year. On Shrove Tuesday they gave out free pancakes and will deploy two entertainers to raise money for Comic Relief.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

2 Comments

  1. I find Roger French’s audacity thoroughly appalling. He can’t even be honest about what he is doing. If he is successful in his campaign, the Big Lemon will go bust meaning a loss of jobs and a loss of an affordable means of transport for Sussex students.

    B+H buses may well have set their prices to mirror the Big Lemon’s for now, but let’s see what “kind of price scheme” they experiment with in September once they have no competition!

    Reply
  2. Pingback: Biofuels And The Big Lemon | Green Web and Ethical SEO Technology Blog From WebHolism

Leave a Reply

Join the Badger Team

Apply today!

Latest Posts

Union obliterates the debate – unwritten requirement used to shut down free speech debate
Campus News
731 views1
Campus News
731 views1

Union obliterates the debate – unwritten requirement used to shut down free speech debate

Jordan Wright - April 27, 2018

Student society Liberate the Debate’s most recent event was cancelled over a lack of compliance with the Students' Union's (USSU) requirement for a neutral chair - a…

Verve Couture – Musicality, kitsch & ignition: the beginning of a series
Arts
169 views
Arts
169 views

Verve Couture – Musicality, kitsch & ignition: the beginning of a series

Ricardo Reverón Blanco - June 17, 2018

Pictured: Zac Black At Proud Cabaret audiences were spellbound as if at night at the circus, yet this was not like Angela Carter’s magical realist novel; Verve…

Fleabag on stage at The Old Market – review
Arts
186 views
Arts
186 views

Fleabag on stage at The Old Market – review

Florence Dutton - June 11, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Last Monday at 8pm at Brighton’s The Old Market, I sat myself down in my theatre seat eagerly awaiting…

Fleabag preview
Arts
180 views
Arts
180 views

Fleabag preview

Florence Dutton - June 2, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Following the mass success of the Bafta award-winning BBC Series, DryWrite and Soho Theatre are about to hit the…

Brighton Festival: Ezra Furman at the Dome
Arts
224 views
Arts
224 views

Brighton Festival: Ezra Furman at the Dome

Georgia Grace - June 1, 2018

Having completed my final semester of university with modules on punk history and queer arts, it was fitting that I rounded off my end-of-assessment celebrations by attending…

Arts
229 views

The Tempest review

Georgia Grace - May 30, 2018

As the sun begins to set over Hove Green, tinnies of Red Stripe are cracked open, tartan blankets are strewn, and families tuck into their picnic hampers.…

A Glass Half Empty review
Arts
219 views
Arts
219 views

A Glass Half Empty review

Georgia Grace - May 27, 2018

For those of us coming to the end of another year of university study, the prospect of careers, marriages and babies may seem a long way off.…

DollyWould at The Old Market review
Arts
211 views
Arts
211 views

DollyWould at The Old Market review

Alex Hutson - May 27, 2018

Sh!t Theatre’s DollyWould is a hilarious, thoughtful and experimental performance piece. The award winning show has the Sh!t Theatre duo integrating comedy, storytelling, personal experience and music.…

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex
Campus News
336 views
Campus News
336 views

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex

Billie-Jean Johnson - May 26, 2018

The Sussex branch of the University and College Union (UCU) has launched a petition calling for Vice-Chancellor Adam Tickell to end the 'hostile environment' at Sussex. The…

Arts
172 views

Shakespeare in the sun – The Tempest preview

Georgia Grace - May 24, 2018

In a world of dystopian King Lears and female Hamlets, Shakespeare’s classics are constantly being reimagined for the modern day. There’s something oddly refreshing then about the…

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
469 views
Arts
469 views

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 23, 2018

What a phenomenal contrast these two films present when watched side-by-side. In essence, together they are capable of tracing inner and outer metamorphoses of their subjects. The…

Dollywould at The Old Market preview
Arts
214 views
Arts
214 views

Dollywould at The Old Market preview

Alex Hutson - May 22, 2018

From the 22nd May - 25th May 2018 DollyWould will be showing at The Old Market. An exciting new show, presented by Sh!t Theatre, who won the…

Exhibition: Io-sono Fedilouu
Artist Focus
312 views
Artist Focus
312 views

Exhibition: Io-sono Fedilouu

Ricardo Reverón Blanco - May 16, 2018

Last week artist Fedilou made her debut exhibition in the downstairs space of Morelli Zorelli, a quaint vegan Italian restaurant in Hove, featuring a collection of intimate…

Interview with Philosophy faculty and COGS director Ron Chrisley
Interview
219 views
Interview
219 views

Interview with Philosophy faculty and COGS director Ron Chrisley

Nikolaos Manesis - May 15, 2018

Ron Chrisley is a Reader in Philosophy, on the faculty of the Sackler Centre for Consciousness Science, and is the director of COGS (Centre for Cognitive Science).…

Adam review
Arts
298 views
Arts
298 views

Adam review

Ketan Jha - May 13, 2018

If you have been a stranger to the stage this spring and decide to see one contemporary show, let it be Adam. This reviewer went in entirely…

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
336 views
Arts
336 views

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 13, 2018

In celebration of iconic Brighton local, legendary alt-rock musician (and episodic actor) Nick Cave, TOM’s Film Club are hosting a double-bill screening of his films at The…

Whimsical fairy-tale meets class war – Standard: Elite review
Arts
375 views
Arts
375 views

Whimsical fairy-tale meets class war – Standard: Elite review

Georgia Grace - May 11, 2018

Meta-theatricality and interactivity are becoming all the more vogue in contemporary theatre, and in a world where the arts are becoming increasingly open and democratised, I find…

A Year of Art Society: The Best Picks
Artist Focus
271 views
Artist Focus
271 views

A Year of Art Society: The Best Picks

Alex Leissle - May 9, 2018

  [gallery type="slideshow" ids="35385,35386,35387,35388,35389,35390,35391,35392,35393,35394,35395,35396,35397,35398,35399,35400,35401,35402,35403,35404,35405,35406,35407,35408,35409,35410,35411"]

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival
Books
283 views
Books
283 views

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival

William Singh - May 9, 2018

Afua Hirsch’s 2018 book - part memoir, part polemic - provokes mixed feelings. So too did her discussion of the topic at this year’s Brighton Festival. Don’t…

Ethnic-bioweapons: between conspiracy and reality
Science
368 views
Science
368 views

Ethnic-bioweapons: between conspiracy and reality

Luke Richards - May 8, 2018

Bioweapons exist, while ethnic-bioweapons are whispered conspiracies. Pandemics can fairly hazardous to human life, the 1918 Flu Pandemic killed 20-50 million people. A man made pandemic could…

Breaking: Spring referenda results announced
News
340 views
News
340 views

Breaking: Spring referenda results announced

Jessica Hubbard - May 4, 2018

Students have voted to support the BDS (Boycott, Divestment and Sanctions) movement, reject Prevent and adopt new Gender Equality policies. Results for the Students' Union referenda were…