Brighton and Hove has been named as the selfie capital of the UK by researchers.

Per person more selfies were taken in Brighton and Hove than any other city in the UK during the period 1 November 2014 to January 2015.

7 selfies were taken per 100,000 residents of the local authority.

Taken from Instagram’s developer API platform, the data is based on geolocated photos tagged with the hashtag #selfie.

The data only includes a fraction of selfies, many of which do not have a location or the hashtag #selfie.

Only 36 councils in the UK had enough data available to create an accurate set. Most data came from larger urban areas.

The research was carried out by www.createitnow.co.uk

See the full rankings below:

Photo: Barney Forsyth

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