Books Every Fresher Should Read
Arts
58 views
58 views

Books Every Fresher Should Read

Anonymous - September 19, 2018
France in Fine Fettle
Sports
70 views
70 views

France in Fine Fettle

Anonymous - September 17, 2018
Dive into Brightonian Culture
Arts
62 views
62 views

Dive into Brightonian Culture

Anonymous - September 17, 2018
Oh, baby, baby, did you see Britney at Pride?
Arts
93 views
93 views

Oh, baby, baby, did you see Britney at Pride?

Anastasia Konstantinidou - September 15, 2018
Students’ Union Apologises for ‘Sexist’ Beermats
News
40 views
40 views

Students’ Union Apologises for ‘Sexist’ Beermats

Jessica Hubbard - September 20, 2018
182 Views

Steve Jobs: don’t believe the hype

Steve Jobs died on the 5 October 2011.

Soon after this date I felt personally compelled to respond to the sycophantic media coverage (even indulged in by a comment piece in The Badger) proclaiming him as a technical saint, a leader of innovation and someone who could be considered selfless due to his apparently meager salary of one Dollar a year.

These articles left a bitter taste in my mouth. My mind filled with a wealth of things that directly conflicted with the image of Jobs being portrayed, the first of these being the five or so broken iPods chilling out in my top draw that seriously question the fact that Apple products are famously ‘reliable’.
Worshippers of Steve Jobs and the ‘Cult of Apple’ seem to hail Apple as a leader of innovation, a fact that those wiser of the specifics of the technology market will know is truly false.

The design faults that caused my iPods to break were two-fold (over five ‘generations’ of ‘innovation’): the first being a moving-parts hard-drive falling out of place (known or heard as ‘click-whirr’ syndrome), and the second being a battery becoming disconnected due to faulty or weak soldering. Both of these failures can be seen as unwillingness by Apple to use contemporary technology in their iPods.

When I bought my iPod, liquid-state hard-drives (a more durable and smaller hard-drive) were common in all manner of other (cheaper) hand-held electronic devices, and solder is the cheapest component in the iPod (leaving me wondering why it was not plentiful enough).

These two things are small examples of the problems in Apple’s bigger picture. Modern technology is withheld to make the next release more appealing, and equipment is made poorly so that after the one year guarantee runs out the piece of hardware is destined to break (no matter how well you keep it) and you are forced to buy a new one.

The proclamation of Mr. Jobs as a leader of innovation is only overshadowed by the idea that he ‘was never about the money’ because he only took a ‘meager’ $1 salary. Obviously, people who believe this have only a very rudimentary (or non-existent) knowledge of taxation laws in the USA, which places income tax far higher than Capital Gains tax.

It is on this note that I highlight that although the selfless Steve only took a one dollar salary he did, in fact, hold 5.426 million Apple shares, as well as 138 million shares in Disney, which I guess isn’t actually that meager at all.

To add to this great hypocrisy, it can also be argued that Steve even stole from his own company, (allegedly) back dating his Apple share price from $21.10 to $18.30, on a transaction of 7.5 million shares taken by him in 2001, meaning he missed about 20 million dollars of taxable income (on that single occasion).

To conclude, I wonder if The Badger will publish an article proclaiming Bill Gates as a leader of innovation once he is buried. Or maybe we will see an article about Phillip Green’s selfless salary.

The only thing in which Apple has been truly innovative is how to effectively con consumers into buying products by using a cool ‘aesthetic philosophy’ and placing a pretty veneer on what are essentially under-taxed, over-priced, crap pieces of technology.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam
Books Every Fresher Should Read
Arts
58 views
58 views

Books Every Fresher Should Read

Anonymous - September 19, 2018
France in Fine Fettle
Sports
70 views
70 views

France in Fine Fettle

Anonymous - September 17, 2018
Dive into Brightonian Culture
Arts
62 views
62 views

Dive into Brightonian Culture

Anonymous - September 17, 2018
Oh, baby, baby, did you see Britney at Pride?
Arts
93 views
93 views

Oh, baby, baby, did you see Britney at Pride?

Anastasia Konstantinidou - September 15, 2018
Students’ Union Apologises for ‘Sexist’ Beermats
News
40 views
40 views

Students’ Union Apologises for ‘Sexist’ Beermats

Jessica Hubbard - September 20, 2018

Leave a Reply

Join the Badger Team

Apply today!

Latest Posts

Books Every Fresher Should Read
Arts
58 views
Arts
58 views

Books Every Fresher Should Read

Anonymous - September 19, 2018

Starting university comes with both exciting but potentially daunting changes, with both moving away from home and studying at degree level posing to be two new challenges.…

INCREDIBLES 2: The Sequel with a Feminist Twist
Film & Theatre
57 views
Film & Theatre
57 views

INCREDIBLES 2: The Sequel with a Feminist Twist

Anonymous - September 18, 2018

One key film in the development of anyone who grew up in the early 2000s was The Incredibles (2004). It’s comedy, vibrancy, and general sense of fun…

France in Fine Fettle
Sports
70 views
Sports
70 views

France in Fine Fettle

Anonymous - September 17, 2018

Prior to the start of the quadrennial tournament this summer, football fans across the world grew sceptical over Russia’s credentials and ability to host the most prestigious…

Dive into Brightonian Culture
Arts
62 views
Arts
62 views

Dive into Brightonian Culture

Anonymous - September 17, 2018

Boredom is impossible when you throw yourself into everything this weird and wonderful city has to offer. The specific and unique cultural wonders of Brighton are indeed…

Oh, baby, baby, did you see Britney at Pride?
Arts
93 views
Arts
93 views

Oh, baby, baby, did you see Britney at Pride?

Anastasia Konstantinidou - September 15, 2018

During this year’s Pride Festival, Brighton had the honour of welcoming international pop star and voice of the early 2000s, Britney Spears, to the main stage. Undoubtedly,…

Union obliterates the debate – unwritten requirement used to shut down free speech debate
Campus News
1154 views1
Campus News
1154 views1

Union obliterates the debate – unwritten requirement used to shut down free speech debate

Jordan Wright - April 27, 2018

Student society Liberate the Debate’s most recent event was cancelled over a lack of compliance with the Students' Union's (USSU) requirement for a neutral chair - a…

Students’ Union Apologises for ‘Sexist’ Beermats
News
40 views
News
40 views

Students’ Union Apologises for ‘Sexist’ Beermats

Jessica Hubbard - September 20, 2018

The University of Sussex Students' Union (USSU) has apologised after 'sexist' beermats were found in Dig-In Boxes in Freshers' Welcome Bags. The beermats were provided by Brush…

Sussex Lecturer Accused of Making Transphobic Comments Ahead of Brighton Trans Pride 2018
News
98 views1
News
98 views1

Sussex Lecturer Accused of Making Transphobic Comments Ahead of Brighton Trans Pride 2018

Jessica Hubbard - September 15, 2018

Kathleen Stock, a philosophy Lecturer at Sussex, was accused of making transphobic comments in July 2018. This followed various interviews and blog posts by Stock. Stock told…

Welcome 2018 Freshers!
Campus News
101 views
Campus News
101 views

Welcome 2018 Freshers!

Billie-Jean Johnson - September 15, 2018

Ah, Freshers. You’ve no idea the amazing year you have ahead of you! As you read this now, you’ve probably met your flatmates and maybe even met…

A conversation with Kathleen Stock on Transgender Identity
Opinion
109 views
Opinion
109 views

A conversation with Kathleen Stock on Transgender Identity

Jessica Hubbard - September 15, 2018

Kathleen Stock, a philosophy lecturer at Sussex University, met with controversy after criticising the government’s reform of the Gender Recognition Act (2004). The amendment would ‘de-medicalise’ the…

Verve Couture – Musicality, kitsch & ignition: the beginning of a series
Arts
402 views
Arts
402 views

Verve Couture – Musicality, kitsch & ignition: the beginning of a series

Ricardo Reverón Blanco - June 17, 2018

Pictured: Zac Black At Proud Cabaret audiences were spellbound as if at night at the circus, yet this was not like Angela Carter’s magical realist novel; Verve…

Fleabag on stage at The Old Market – review
Arts
404 views
Arts
404 views

Fleabag on stage at The Old Market – review

Florence Dutton - June 11, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Last Monday at 8pm at Brighton’s The Old Market, I sat myself down in my theatre seat eagerly awaiting…

Fleabag preview
Arts
377 views
Arts
377 views

Fleabag preview

Florence Dutton - June 2, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Following the mass success of the Bafta award-winning BBC Series, DryWrite and Soho Theatre are about to hit the…

Brighton Festival: Ezra Furman at the Dome
Arts
437 views
Arts
437 views

Brighton Festival: Ezra Furman at the Dome

Georgia Grace - June 1, 2018

Having completed my final semester of university with modules on punk history and queer arts, it was fitting that I rounded off my end-of-assessment celebrations by attending…

Arts
450 views

The Tempest review

Georgia Grace - May 30, 2018

As the sun begins to set over Hove Green, tinnies of Red Stripe are cracked open, tartan blankets are strewn, and families tuck into their picnic hampers.…

A Glass Half Empty review
Arts
398 views
Arts
398 views

A Glass Half Empty review

Georgia Grace - May 27, 2018

For those of us coming to the end of another year of university study, the prospect of careers, marriages and babies may seem a long way off.…

DollyWould at The Old Market review
Arts
371 views
Arts
371 views

DollyWould at The Old Market review

Alex Hutson - May 27, 2018

Sh!t Theatre’s DollyWould is a hilarious, thoughtful and experimental performance piece. The award winning show has the Sh!t Theatre duo integrating comedy, storytelling, personal experience and music.…

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex
Campus News
567 views
Campus News
567 views

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex

Billie-Jean Johnson - May 26, 2018

The Sussex branch of the University and College Union (UCU) has launched a petition calling for Vice-Chancellor Adam Tickell to end the 'hostile environment' at Sussex. The…

Arts
317 views

Shakespeare in the sun – The Tempest preview

Georgia Grace - May 24, 2018

In a world of dystopian King Lears and female Hamlets, Shakespeare’s classics are constantly being reimagined for the modern day. There’s something oddly refreshing then about the…

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
932 views
Arts
932 views

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 23, 2018

What a phenomenal contrast these two films present when watched side-by-side. In essence, together they are capable of tracing inner and outer metamorphoses of their subjects. The…

Dollywould at The Old Market preview
Arts
378 views
Arts
378 views

Dollywould at The Old Market preview

Alex Hutson - May 22, 2018

From the 22nd May - 25th May 2018 DollyWould will be showing at The Old Market. An exciting new show, presented by Sh!t Theatre, who won the…