115 Views

Steve Jobs: don’t believe the hype

Steve Jobs died on the 5 October 2011.

Soon after this date I felt personally compelled to respond to the sycophantic media coverage (even indulged in by a comment piece in The Badger) proclaiming him as a technical saint, a leader of innovation and someone who could be considered selfless due to his apparently meager salary of one Dollar a year.

These articles left a bitter taste in my mouth. My mind filled with a wealth of things that directly conflicted with the image of Jobs being portrayed, the first of these being the five or so broken iPods chilling out in my top draw that seriously question the fact that Apple products are famously ‘reliable’.
Worshippers of Steve Jobs and the ‘Cult of Apple’ seem to hail Apple as a leader of innovation, a fact that those wiser of the specifics of the technology market will know is truly false.

The design faults that caused my iPods to break were two-fold (over five ‘generations’ of ‘innovation’): the first being a moving-parts hard-drive falling out of place (known or heard as ‘click-whirr’ syndrome), and the second being a battery becoming disconnected due to faulty or weak soldering. Both of these failures can be seen as unwillingness by Apple to use contemporary technology in their iPods.

When I bought my iPod, liquid-state hard-drives (a more durable and smaller hard-drive) were common in all manner of other (cheaper) hand-held electronic devices, and solder is the cheapest component in the iPod (leaving me wondering why it was not plentiful enough).

These two things are small examples of the problems in Apple’s bigger picture. Modern technology is withheld to make the next release more appealing, and equipment is made poorly so that after the one year guarantee runs out the piece of hardware is destined to break (no matter how well you keep it) and you are forced to buy a new one.

The proclamation of Mr. Jobs as a leader of innovation is only overshadowed by the idea that he ‘was never about the money’ because he only took a ‘meager’ $1 salary. Obviously, people who believe this have only a very rudimentary (or non-existent) knowledge of taxation laws in the USA, which places income tax far higher than Capital Gains tax.

It is on this note that I highlight that although the selfless Steve only took a one dollar salary he did, in fact, hold 5.426 million Apple shares, as well as 138 million shares in Disney, which I guess isn’t actually that meager at all.

To add to this great hypocrisy, it can also be argued that Steve even stole from his own company, (allegedly) back dating his Apple share price from $21.10 to $18.30, on a transaction of 7.5 million shares taken by him in 2001, meaning he missed about 20 million dollars of taxable income (on that single occasion).

To conclude, I wonder if The Badger will publish an article proclaiming Bill Gates as a leader of innovation once he is buried. Or maybe we will see an article about Phillip Green’s selfless salary.

The only thing in which Apple has been truly innovative is how to effectively con consumers into buying products by using a cool ‘aesthetic philosophy’ and placing a pretty veneer on what are essentially under-taxed, over-priced, crap pieces of technology.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Reply

Join the Badger Team

Apply today!

Latest Posts

Union obliterates the debate – unwritten requirement used to shut down free speech debate
Campus News
509 views1
Campus News
509 views1

Union obliterates the debate – unwritten requirement used to shut down free speech debate

Jordan Wright - April 27, 2018

Student society Liberate the Debate’s most recent event was cancelled over a lack of compliance with the Students' Union's (USSU) requirement for a neutral chair - a…

Verve Couture – Musicality, kitsch & ignition: the beginning of a series
Arts
51 views
Arts
51 views

Verve Couture – Musicality, kitsch & ignition: the beginning of a series

Ricardo Reverón Blanco - June 17, 2018

Pictured: Zac Black At Proud Cabaret audiences were spellbound as if at night at the circus, yet this was not like Angela Carter’s magical realist novel; Verve…

Fleabag on stage at The Old Market – review
Arts
94 views
Arts
94 views

Fleabag on stage at The Old Market – review

Florence Dutton - June 11, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Last Monday at 8pm at Brighton’s The Old Market, I sat myself down in my theatre seat eagerly awaiting…

Fleabag preview
Arts
93 views
Arts
93 views

Fleabag preview

Florence Dutton - June 2, 2018

[caption id="attachment_35513" align="alignnone" width="2400"] Fleabag at Soho Theatre[/caption] Following the mass success of the Bafta award-winning BBC Series, DryWrite and Soho Theatre are about to hit the…

Brighton Festival: Ezra Furman at the Dome
Arts
116 views
Arts
116 views

Brighton Festival: Ezra Furman at the Dome

Georgia Grace - June 1, 2018

Having completed my final semester of university with modules on punk history and queer arts, it was fitting that I rounded off my end-of-assessment celebrations by attending…

Arts
138 views

The Tempest review

Georgia Grace - May 30, 2018

As the sun begins to set over Hove Green, tinnies of Red Stripe are cracked open, tartan blankets are strewn, and families tuck into their picnic hampers.…

A Glass Half Empty review
Arts
150 views
Arts
150 views

A Glass Half Empty review

Georgia Grace - May 27, 2018

For those of us coming to the end of another year of university study, the prospect of careers, marriages and babies may seem a long way off.…

DollyWould at The Old Market review
Arts
141 views
Arts
141 views

DollyWould at The Old Market review

Alex Hutson - May 27, 2018

Sh!t Theatre’s DollyWould is a hilarious, thoughtful and experimental performance piece. The award winning show has the Sh!t Theatre duo integrating comedy, storytelling, personal experience and music.…

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex
Campus News
228 views
Campus News
228 views

UCU Launch Petition to End the ‘Hostile Environment’ at Sussex

Billie-Jean Johnson - May 26, 2018

The Sussex branch of the University and College Union (UCU) has launched a petition calling for Vice-Chancellor Adam Tickell to end the 'hostile environment' at Sussex. The…

Arts
107 views

Shakespeare in the sun – The Tempest preview

Georgia Grace - May 24, 2018

In a world of dystopian King Lears and female Hamlets, Shakespeare’s classics are constantly being reimagined for the modern day. There’s something oddly refreshing then about the…

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
211 views
Arts
211 views

Review: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 23, 2018

What a phenomenal contrast these two films present when watched side-by-side. In essence, together they are capable of tracing inner and outer metamorphoses of their subjects. The…

Dollywould at The Old Market preview
Arts
140 views
Arts
140 views

Dollywould at The Old Market preview

Alex Hutson - May 22, 2018

From the 22nd May - 25th May 2018 DollyWould will be showing at The Old Market. An exciting new show, presented by Sh!t Theatre, who won the…

Exhibition: Io-sono Fedilouu
Artist Focus
212 views
Artist Focus
212 views

Exhibition: Io-sono Fedilouu

Ricardo Reverón Blanco - May 16, 2018

Last week artist Fedilou made her debut exhibition in the downstairs space of Morelli Zorelli, a quaint vegan Italian restaurant in Hove, featuring a collection of intimate…

Interview with Philosophy faculty and COGS director Ron Chrisley
Interview
146 views
Interview
146 views

Interview with Philosophy faculty and COGS director Ron Chrisley

Nikolaos Manesis - May 15, 2018

Ron Chrisley is a Reader in Philosophy, on the faculty of the Sackler Centre for Consciousness Science, and is the director of COGS (Centre for Cognitive Science).…

Adam review
Arts
215 views
Arts
215 views

Adam review

Ketan Jha - May 13, 2018

If you have been a stranger to the stage this spring and decide to see one contemporary show, let it be Adam. This reviewer went in entirely…

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
238 views
Arts
238 views

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 13, 2018

In celebration of iconic Brighton local, legendary alt-rock musician (and episodic actor) Nick Cave, TOM’s Film Club are hosting a double-bill screening of his films at The…

Whimsical fairy-tale meets class war – Standard: Elite review
Arts
276 views
Arts
276 views

Whimsical fairy-tale meets class war – Standard: Elite review

Georgia Grace - May 11, 2018

Meta-theatricality and interactivity are becoming all the more vogue in contemporary theatre, and in a world where the arts are becoming increasingly open and democratised, I find…

A Year of Art Society: The Best Picks
Artist Focus
191 views
Artist Focus
191 views

A Year of Art Society: The Best Picks

Alex Leissle - May 9, 2018

  [gallery type="slideshow" ids="35385,35386,35387,35388,35389,35390,35391,35392,35393,35394,35395,35396,35397,35398,35399,35400,35401,35402,35403,35404,35405,35406,35407,35408,35409,35410,35411"]

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival
Books
200 views
Books
200 views

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival

William Singh - May 9, 2018

Afua Hirsch’s 2018 book - part memoir, part polemic - provokes mixed feelings. So too did her discussion of the topic at this year’s Brighton Festival. Don’t…

Ethnic-bioweapons: between conspiracy and reality
Science
255 views
Science
255 views

Ethnic-bioweapons: between conspiracy and reality

Luke Richards - May 8, 2018

Bioweapons exist, while ethnic-bioweapons are whispered conspiracies. Pandemics can fairly hazardous to human life, the 1918 Flu Pandemic killed 20-50 million people. A man made pandemic could…

Breaking: Spring referenda results announced
News
265 views
News
265 views

Breaking: Spring referenda results announced

Jessica Hubbard - May 4, 2018

Students have voted to support the BDS (Boycott, Divestment and Sanctions) movement, reject Prevent and adopt new Gender Equality policies. Results for the Students' Union referenda were…