109 Views

Last bite of the Apple – RIP Steve Jobs

In California, October 16th will now be forever remembered as Steve Jobs Day.

It will be a day on which the residents of Silicon Valley take time out from their busy schedules, lift their craned necks from their screens of code and pause in remembrance of perhaps the greatest pioneer to ever influence the way we do the little things.

When we listen to music, we listen to MP3s, often on our iPods. When we search the web, we very well might be using our iMacs or our MacBooks. We read magazines on our iPads. When we make a call, we might very well be tapping the little green phone icon on our iPhones. To illustrate this point, I’m writing this article in Word for Mac.

But let’s not get ahead of ourselves. Apple is not the only technology company that has had a huge impact on the way we live our day-to-day lives. To ignore Microsoft, Sony, Samsung, etc. would be foolish.

That being said, it is almost universally acknowledged that there’s something different about Apple and its products. And it is widely acknowledged that that is due to the late Steve Jobs, founder of both Apple and Pixar, famous for his ‘casual uniform’ of black turtleneck, Levi 501s and Nike trainers.

What he lacked in his own fashion is more than made up for in the attention to detail – near perfection – of Apple products. And it’s this attention to detail, this effort, and this philosophy that the world is now missing.

Just like the Apple logo has a bite out of it, the world is now missing a sizeable piece of its creative heart. To pre-emptively defend myself against accusations of being a slave to a brand, I need quote only the brilliant President Obama: “Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it”. It’s stirring stuff.

Whilst the more feeble-minded Internet users have already begun churning out poor jokes at his expense, my thoughts have been pre-occupied with Steve Jobs since the moment I found out about his death.

Obviously, I have never met the man and have nothing to say about the claims that he was, at times, a ruthless businessman and not always easy to get along with (what great mind is?), but I definitely count myself among those inspired by what he did: a man who had the confidence to think that he could ‘change the world’ and actually pulled it off.

Steve Jobs gave himself a salary of $1 a year: financial gain was never his aim. He said: “remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose”.

There are dozens more quotes like this, all proof that Jobs was not only an innovator, but a philosopher. “The world has lost a visionary”, as Obama said. How was he a visionary? Because unlike many businesses (Microsoft is a prime example), Steve Jobs didn’t want his company to make products that just did what they were supposed to.

He wanted his company to make products that worked well – but not just well, exceptionally well. Not only should they work intuitively, he believed, they should look aesthetically pleasing, both inside and out. To this day, I have never heard someone criticise the look of a MacBook Pro: it may well be the best-looking piece of technology ever created. This is to say nothing of the way the iPod and the iPhone revolutionised the way we listen to music and contact one another. Everyone knows that Apple are meticulous in their design and their work ethic.

But the other thing that I think sums up the brand is their minimalism. If you visit the Apple website, you will be greeted by a site that has swathes of white behind the familiar black font. Every single page on that website – just like all of their products – is scrupulously checked and double-checked to make sure they fit in with the philosophy of Apple.

You just don’t find that sort of effort anywhere else in the world on a large scale. Whilst we may have lost the man who brought us the most iconic creations of the twenty-first century, and whilst Apple may face a somewhat uncertain future, Steve Jobs left us one last gift: the knowledge that “the ones who are crazy enough to think they can change the world are the ones who do”.

Steve Jobs
1955 – 2011

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Reply

Join the Badger Team

Apply today!

Latest Posts

Union obliterates the debate – unwritten requirement used to shut down free speech debate
Campus News
271 views1
Campus News
271 views1

Union obliterates the debate – unwritten requirement used to shut down free speech debate

Jordan Wright - April 27, 2018

Student society Liberate the Debate’s most recent event was cancelled over a lack of compliance with the Students' Union's (USSU) requirement for a neutral chair - a…

Dollywould at The Old Market preview
Arts
5 views
Arts
5 views

Dollywould at The Old Market preview

Alex Hutson - May 22, 2018

From the 22nd May - 25th May 2018 DollyWould will be showing at The Old Market. An exciting new show, presented by Sh!t Theatre, who won the…

Exhibition: Io-sono Fedilouu
Artist Focus
65 views
Artist Focus
65 views

Exhibition: Io-sono Fedilouu

Ricardo Reverón Blanco - May 16, 2018

Last week artist Fedilou made her debut exhibition in the downstairs space of Morelli Zorelli, a quaint vegan Italian restaurant in Hove, featuring a collection of intimate…

Interview with Philosophy faculty and COGS director Ron Chrisley
Interview
46 views
Interview
46 views

Interview with Philosophy faculty and COGS director Ron Chrisley

Nikolaos Manesis - May 15, 2018

Ron Chrisley is a Reader in Philosophy, on the faculty of the Sackler Centre for Consciousness Science, and is the director of COGS (Centre for Cognitive Science).…

Adam review
Arts
96 views
Arts
96 views

Adam review

Ketan Jha - May 13, 2018

If you have been a stranger to the stage this spring and decide to see one contemporary show, let it be Adam. This reviewer went in entirely…

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)
Arts
92 views
Arts
92 views

Brighton Fringe Preview: Nick Cave Double Bill at The Old Market (TOM’s Film Club)

Sophie Coppenhall - May 13, 2018

In celebration of iconic Brighton local, legendary alt-rock musician (and episodic actor) Nick Cave, TOM’s Film Club are hosting a double-bill screening of his films at The…

Whimsical fairy-tale meets class war – Standard: Elite review
Arts
110 views
Arts
110 views

Whimsical fairy-tale meets class war – Standard: Elite review

Georgia Grace - May 11, 2018

Meta-theatricality and interactivity are becoming all the more vogue in contemporary theatre, and in a world where the arts are becoming increasingly open and democratised, I find…

A Year of Art Society: The Best Picks
Artist Focus
90 views
Artist Focus
90 views

A Year of Art Society: The Best Picks

Alex Leissle - May 9, 2018

  [gallery type="slideshow" ids="35385,35386,35387,35388,35389,35390,35391,35392,35393,35394,35395,35396,35397,35398,35399,35400,35401,35402,35403,35404,35405,35406,35407,35408,35409,35410,35411"]

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival
Books
78 views
Books
78 views

More Brit(ish) than ever: A review of Afua Hirsch at Brighton Festival

William Singh - May 9, 2018

Afua Hirsch’s 2018 book - part memoir, part polemic - provokes mixed feelings. So too did her discussion of the topic at this year’s Brighton Festival. Don’t…

Ethnic-bioweapons: between conspiracy and reality
Science
110 views
Science
110 views

Ethnic-bioweapons: between conspiracy and reality

Luke Richards - May 8, 2018

Bioweapons exist, while ethnic-bioweapons are whispered conspiracies. Pandemics can fairly hazardous to human life, the 1918 Flu Pandemic killed 20-50 million people. A man made pandemic could…

Breaking: Spring referenda results announced
News
158 views
News
158 views

Breaking: Spring referenda results announced

Jessica Hubbard - May 4, 2018

Students have voted to support the BDS (Boycott, Divestment and Sanctions) movement, reject Prevent and adopt new Gender Equality policies. Results for the Students' Union referenda were…

Why I’m Jewish AND I support BDS
Comment
152 views
Comment
152 views

Why I’m Jewish AND I support BDS

Sarah McIntosh - May 2, 2018

The idea of a land where my religious identity is welcomed and where I feel safe to be myself and live in peace is a beautiful idea…

Student research happening at Sussex
Features
136 views
Features
136 views

Student research happening at Sussex

Nikolaos Manesis - May 1, 2018

(Image source: Flickr, Pixabay, Wikipedia) Another academic year is coming to a close and with it, the last edition of The Badger. To celebrate our last science…

Sussex Festival cancelled
Campus News
194 views
Campus News
194 views

Sussex Festival cancelled

Jordan Wright - April 30, 2018

The Students’ Union have cancelled their highly anticipated end-of-term event Sussex Festival: Desert Island Disco, which was due to begin on Saturday May 12th. The Students’ Union…

Students’ Union President Gustafsson and Liberate the Debate respond to the cancelled event
Comment
215 views
Comment
215 views

Students’ Union President Gustafsson and Liberate the Debate respond to the cancelled event

Jordan Wright - April 27, 2018

These comment pieces represent the opinions of both the Students' Union and Liberate the Debate with regards to the  recent cancellation of the Society's freedom of speech…

Artist Focus: Rory Hinshelwood
Artist Focus
136 views
Artist Focus
136 views

Artist Focus: Rory Hinshelwood

Louisa Hunt - April 25, 2018

Rory Hinshelwood studies Zoology with Spanish at Sussex. His brand is called Poplar St., at the moment the brand sell embroidered high-quality t-shirts. Rory works mostly in graphics…

Artist Focus: Maayan Cohen
Artist Focus
99 views
Artist Focus
99 views

Artist Focus: Maayan Cohen

Emma Phillips - April 24, 2018

The Badger spoke with Sussex University’s Maayan Cohen about her creative workshop, ‘Bits and Pieces.’ Can you tell us a bit about Bits and Pieces- what’s the…

Voodoo enthralls at The Old Market – review
Arts
116 views
Arts
116 views

Voodoo enthralls at The Old Market – review

Ricardo Reverón Blanco - April 24, 2018

As part of South East Dance’s micro-festival, Undisciplined, Voodoo comes to being as a collaboration between South East Dance and Project O. Project O brings artists Alexandrina…

Arts
120 views

Trial & error: Sex, sass and foolishness through dance

Ricardo Reverón Blanco - April 24, 2018

For the concluding show of South East Dance’s micro-festival, Double Bill brings two short performances to The Old Market’s stage: Comebacks I thought of later by Eleanor…

An evening with Candoco Dance Company – review
Arts
176 views
Arts
176 views

An evening with Candoco Dance Company – review

Georgia Grace - April 24, 2018

Last week at the Attenborough Centre, the phenomenally unique and refreshing dance company Candoco brought to the stage a double bill of performances exploring identity, community and…